The United States Department of Agriculture commissioned a study to see how different generations of Americans prepare and consume foods. You may find the results of the survey released in December 2017 fascinating as they compare baby boomers, millennials, and Generation X. The restaurant industry, grocery stores, and caterers should pay particular attention to the findings.
Millennials Love to Eat Out
Looking at the differences in eating habits from one generation to another can be very illuminating. For example, millennials are the generation most likely to eat out. In fact, most of them are likely to consume a meal in a restaurant at least every 14 days. By comparison, baby boomers and Generation Xers are likely to eat out less than two times in 90 days. In order to take advantage of this trend along with millennials often having more money to spend, many grocery stores have started offering prepared meals while more restaurants are offering delivery options.
Millennials Hate to Cook
Despite having all types of modern conveniences and working fewer hours on average than previous generations, millennials hate to cook. While the other generations spend an average of 6.6 percent of their food budget on prepared foods, millennials spend an average of 7.5 percent on prepared foods. This is a big opportunity for caterers who are capitalizing on the fact that millennials do not want to spend their off-time in the kitchen.
We Use Fewer Coupons
Millennials are the least likely generation to use food coupons. While 8 percent of older shoppers regularly use coupons only 6 percent of millennials shop around for coupons before eating. That has given rise to restaurants trying to reach millennials by offering dollar menus and other low-priced options.
All Generations Are Obsessed with Pizza
Despite the findings of the report, there seems to be one food that Americans love more than any other. That food is pizza, as 93 percent of Americans eat pizza at least once per month. In fact, the average American consumes more than 23 pounds of pizza in a year. That equates to more than 350 slices of pizza sold every second in America. Many cite the fact that this is the ultimate convenience food for their love of this food.
The food industry is scrambling to try to keep up with the demands of the millennial generation for foods that they do not have to prepare while still catering to the needs of other generations who love to cook and prepare food at home. The result is that there are more options in the food industry than ever before.